Online communities and their respective cultures are experiencing a significant shift — one that is creating a unique opportunity for Goonz to cement itself as the leading lifestyle brand utilizing blockchain technology.
Goonz are creating unique ways for you to interact and experience the brand through the Portal and its Reward Mechanics. Furthermore, we have executed several lifestyle collection drops and IRL activations. Heavy hitting names like Complex, Urban Outfitters, and DraftKings are taking note. These larger-name companies are increasingly seeking out brands like Goonz.
We understand there is some unrest in the market and our hope is to provide clarity on the current state of Goonz. And don’t worry, it’s f*ckin’ sick.
Royalties are gone. Are we dead?
No.
Here’s an overview of our current revenue streams:
- Apparel and Activations — 60%
- Services — 25%
- Digital Collectibles — 15%
Creator royalties were our lowest revenue stream even before they went to zero. Although every cent matters, we strategically protected ourselves to be able to survive without them.
Where do we stand now?
Goonz is a profitable brand that is extremely attractive to the mainstream market. Our metrics and performance at Urban Outfitters and ComplexCon 2022 indicate that we are tapping into larger revenue streams outside of this niche space.
Though Goonz were born in Web3, 40% of our direct-to-consumer sales are accounted for by non-holders. When Goonz sell in retail stores, 80% of sales are to individuals that likely do not even have a crypto wallet.
To reiterate, Goonz IP holds tremendous appeal.
We are confident the company is well positioned for continued success and growth.
Providing Value to Holders
The most efficient way to provide value to you, the holder, is by continuing to grow the IP.
A core strategy moving forward will be creating pop-up shops to bring in new eyes to experience the brand’s culture in person.
We are confident in this strategy because, in the short period of time Goonz have existed, our returning customer rate is 6.7% higher than the industry standard. Our conversion rate is 3.17% as compared to the 2–3% industry standard.
Is it a coincidence that Bored Ape Yacht Club (BAYC) has the highest floor price and is the most well-known IP? Probably not.
We knew the future of royalties were uncertain from the beginning, so we asked ourselves:
How do we create a sustainable business that leverages our community and this innovative technology?
As the team and Goon Gang slowly grew, the path began to widen. But the vision has always been clear:
A lifestyle brand born on the blockchain — built by a community.
